Joubert Group

Polaire on screen in the Largo Winch movie
Back to news

We are delighted to announce our partnership with the upcoming film “Largo Winch: The Price of Money”, which will be released in cinemas on July 31, 2024. Our Polar brand is proud to appear in this new chapter of the Largo Winch saga, a film eagerly awaited by fans of the saga.

Synopsis of “Largo Winch: The Price of Money

Since the brutal kidnapping of his son Noom, Largo Winch (played by Tomer Sisley) has been the target of a ruthless plot to destroy him and the W Group. To uncover the truth and find his son, Largo embarks on a relentless hunt.

From the forests of Canada, via Bangkok, to the depths of the Burmese mines, little does he know that he will have to face the demons of the past.

Polaire in the cinema: a unique opportunity

The appearance of Polaire in “Largo Winch: The Price of Money” represents a unique opportunity for our brand. This collaboration highlights one of our flagship products, the POLAIRE SELECT roof box, by associating it with the famous hero played by Tomer Sisley.

By integrating our roof box into the thrilling world of Largo Winch, we are reinforcing our commitment to offering robust, reliable solutions, even for the most daring adventures. This partnership creates a synergy between the world of cinema and our products, offering our customers an immersive and memorable experience.

Discover how POLAIRE sets itself apart by combining innovation and adventure through this cinematic alliance.

We can’t wait to see the film and enjoy this unprecedented collaboration on the big screen.

Don’t miss the release of “Largo Winch: The Price of Money” in cinemas on July 31!

Share